Developed in response to the surging popularity of ginger-flavored sparkling drinks, Sprite Ginger is a new, refreshing addition to the brand's portfolio. The beverage pairs the classic lemon-lime taste of Sprite with a hint of ginger flavor. Sprite Ginger is available in 20-ounce and two-liter PET bottles and 12-packs of 12-ounce cans. Sprite Ginger Zero Sugar is also available in 12-ounce cans. The launch will be supported by a 360-degree marketing campaign, with 15- and 30-second TV spots, experiential activations, partnerships with cultural outlets, point-of-sale tools, and social, mobile and streaming audio creative.