TAKE5 Bar Relaunch

The Hershey Co. relaunched the TAKE5 bar, which combines five classic ingredients: pretzels, caramel, peanut butter and peanuts covered in milk chocolate. Available now in stores and online, the new TAKE5 bar features new packaging with a wrapper that includes a textured background, a bold, green logo, and all five ingredients deconstructed. Along with the relaunch, the TAKE5 brand is gearing up in 2016 to connect with loyalists and fans through live engagements, social campaigns and brand ambassadors, specifically targeting millennials.