TA Express will fill in the company's portfolio gaps, especially along secondary routes.
"In many cases, we recognize that the secondary routes don't always warrant or even accommodate a large-format full-service TA or petro travel center," he explained.
"As the logistics and transportation infrastructure and processes continue to evolve, we realize that a larger network including some smaller sites may be what will be needed to continue to be a relevant supplier to the trucking companies, who themselves are changing to meet today's regional distribution center opportunities or down the road, the electric or autonomous trucking opportunities so that they remain relevant to their shipper customers," the chief executive said.
The end result: TA Express, a small format truck stop concept that will offer many of the services and amenities found at TA's full-service travel centers, but will exclude a sit-down, table-service restaurant.
"One of the reasons that expansion of our travel center network slowed so much in the past two years is the relative lack near interstate highways of 20- to 25-acre land parcels and/or large full-service travel centers available for sale," Rebholz said.
"Introduction of TA Express enables us to revisit those areas where we have portfolio gaps and attempt to fill those gaps through acquisitions, franchising or development," he added. "We have done little in the franchising arena in the last several years, but we believe that our reenergized franchising program and our introduction of TA Express can be great avenues to grow site count, better serve our trucking customers and growth TA's EBITDA and free cash flow with a much smaller investment than is required for our typical large-format company operated travel centers."
TA does not have a firm target or timeline on the number of TA Express locations. However, according to Rebholz, the first TA express branded locations that will be sites that TA currently owns and operates.
"They are some of our smaller sites from an acreage perspective, don't have sit-down restaurants, in some cases have the truck repair and in some cases don't," he said. "And I think the first four of those will be happening sometime here in the next few months."
Currently, he added, one site is branded TA, two are small truck stops TA added through an acquisition that are branded Mini Mart, and the fourth is a site TA acquired a few years ago but never rebranded.
Based in Westlake, TA's nationwide business includes travel centers located in 43 U.S. states and in Canada, standalone convenience stores in 11 states and standalone restaurants in 13 states. Its travel centers operate under the TravelCenters of America, TA, Petro Stopping Centers and Petro brand names. TA's convenience stores operate principally under the Minit Mart brand name. Its standalone restaurants operate principally under the Quaker Steak & Lube brand name.