Vicks Dayquil, Nyquil, VapoRub & VapoInhaler

Vicks Nyquil/Dayquil Shipper

• Vicks DayQuil is the #1 Brand in Cold/Flu Category with 39%+ Share
• Vicks NyQuil is the #2 Brand in Cold/Flu Category with 22% Share
• On average, convenience stores sell 37 pieces of Vicks Cough/Cold sku's from October to March
• When Vicks is on Display, sales go up by 40%
  ^{* Source: MSA RIS Data, TUS Convenience, 52 WE 2018-06-30}

P&G Cold/Flu Liquid Respiratory Treatment vs Private Label

• Respiratory Care is a $82.5M category and is carried in 92% of Convenience Stores
• Respiratory Treatment represents 95% of the Respiratory Care Category
• Cold/Flu Treatment is 36% of the Respiratory Treatment Category and P&G has a 64 Dollar Share
• Liquid Cold/Flu represents 39% of the Cold/Flu Treatment Category and P&G has a 76 Dollar Share
  ^{* Source: MSA RIS Data, TUS Convenience, 52 WE 2018-06-30}