VIDEO: Terry Soto Sees Evolution in Hispanic Marketing

Armando Martin of XL Alliance interviews Terry Soto, CEO of About Marketing Solutions Inc., about her thoughts on the Hispanic Retail 360 Summit, held last month in La Jolla, Calif.

Soto said she was "in awe of the progress that marketers are making" in the Hispanic market, and noted that the conference provides a showcase for advances and greater sophistication in the market in terms of tools, media, models and expertise.

Soto has been a featured speaker at Hispanic Retail 360 for several years. The 2011 Hispanic Retail 360 Summit was produced by Stagnito Media and hosted by Convenience Store News and Progressive Grocer. Next year's Hispanic Retail 360 Summit will be held Aug. 15-17 at the JW Marriott at L.A. Live in Los Angeles.