Wawa Reinvents Hoagiefest for Summer 2018 Campaign

WAWA, Pa. — Wawa Inc. is shaking things up for its latest Hoagiefest.

After a 10-year run of a 1960s-themed campaign, the convenience retailer is going more modern for the summer 2018 Hoagiefest with new graphics, special effects and contemporary music.

In addition, Wawa is introducing special pricing during Hoagiefest for all three hoagie sizes in all varieties – $3 for Junior, $4 for a Shorti and $5 for a Classic.

Hoagiefest 2018 kicks off Monday, June 18.

This year's Hoagiefest look-and-feel across store decorations, associate Tshirts, digital signage and TV advertisements will replace animation with live-action scenes of summertime that celebrate the joy and excitement of the Hoagiefest season, according to the company.

"In the summer, hoagies reign supreme at Wawa. Since we crafted our first hoagie decades ago, Wawa hoagies have been enjoyed anywhere and everywhere. That's what this new look is all about," said Jim Morey, chief brand officer at Wawa. "Our all-new Hoagiefest campaign celebrates the role hoagies play in summertime fun and the state of mind they represent."

This year's Hoagiefest campaign runs through Aug. 5 in all Mid-Atlantic Wawa stores and Washington, DC. Also new for Hoagiefest in 2018, participating Wawa stores will have original decorations and selfie stations to help create the unique Hoagiefest state of mind and generate excitement through the summer.

"Anyone who's visited a store knows that hoagies are a staple here at Wawa," Morey said. "We're thrilled to kick-off an all-new Hoagiefest this year to celebrate hoagies and our associates who create them, all while bringing customers their favorite Wawa food at great value prices."

In addition to Hoagiefest, Wawa celebrates its twist on the traditional sandwich with the annual Wawa Hoagie Day, taking place June 28, as part of the Wawa Welcome America Festival in Philadelphia.

Pennsylvania-based Wawa operates convenience stores in Pennsylvania, New Jersey, Delaware, Maryland, Virginia, Florida and Washington, D.C. It opened its 800th store on May 24 in Wilmington, Del.