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Weigel's Latest Initiative Program Recognizes Employees

Associates can now enjoy many of the same perks as loyalty program customers.
Weigel's logo

KNOXVILLE, Tenn. — As part of its efforts to enhance employee satisfaction and foster stronger ties within its community, Weigel's launched the MyWeigel's Employee Rewards Program. 

The initiative was created in partnership with Rovertown and PDI Technologies, with Weigel's aiming to better create a culture of appreciation and camaraderie for its staff. It offers a plethora of benefits and many of the same perks enjoyed by customers in the loyalty program, including exclusive discounts, sweepstakes and special offers around town. 

[Read more: Weigel's Boosts Engagement With NIL Partnerships]

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"Weigel's is more than just a convenience store; it's a community. We deeply value the hard work and dedication of our team members, and MyWeigel's Employee Rewards is our way of showing gratitude for their ongoing commitment," commented Doug Yawberry, president at Weigel's.

Some of the highlights of the MyWeigel's Employee Rewards Program include:

  • Weekly discounts on food and gas;
  • Regular sweepstakes, offering employees the chance to win both prizes and experiences;
  • Exclusive discounts and offers at select local businesses;
  • Additional points for the rewards catalog which can be redeemed for a variety of products; and
  • A complimentary item provided by a vendor every week throughout the summer.

"Through our new employee loyalty program and app, we're not just offering perks; we're fostering a sense of belonging and appreciation within our Weigel's community. It's about creating a culture where every team member feels valued and motivated to bring their best to work every day," added Jessica Starnes, director of loyalty at Weigel's.

[Read more: Top C-store Chains Focus on Enhancing the Employee Experience]

"We are proud to collaborate with Weigel's on this groundbreaking initiative," said Jeffry Harrison, Rovertown president. "Our goal is to empower businesses like Weigel's to create meaningful connections with their employees, and the MyWeigel's Employee Rewards Program is a testament to our shared commitment to innovation and employee well-being."

Established in 1931, Weigel's is a family owned and operated business which operates 79 convenience stores, along with a dairy and bakery. 

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