What's New In The Cold Vault
Guinness Black Lager
Guinness & Co.'s new Black Lager started rolling out across the United States in September. Made with the brewer's finest lager hops, yeast and traditional cold-brewing methods plus Guinness' signature roasted barley, the lager comes in 11.2-ounce bottles (4.5 percent ABV) packaged in premium, detailed silver and blue colors. The company said it believes the beer market is evolving and the new lager will appeal to a range of drinkers. Guinness Black Lager will also be supported by sampling and point-of-sale materials, in addition to advertising.
Guinness & Co.
Norwalk, Conn.
Noche Buena
Heiken USA is launching Noche Buena, a bock-styled lager brewed by Cerveceria Moctezuma S.A. specially for the fall and winter seasons. The limited-edition traditional Mexican beer features a fairly dry upfront characteristic with a thick mouth feel and subtle sweetness, according to the company. It offers berry notes at the finish and a caramel toasted aroma at the nose. The beer combines fine malts with spicy Styrian hops. Noche Buena is available in select markets starting this month.
Heineken USA
White Plains, N.Y.
(800) 811-4951
Corona Extra Limited-Edition Packaging
Corona Extra released special limited-edition packaging in select U.S. markets to commemorate the Mexican Soccer League (MSL). As part of the company's fall Hispanic promotion, the collectible bottles feature the logos and colors of six MSL teams sponsored by Corona and are available through Oct. 16. Customers can also scan QR codes at the point-of-sale for instant access to soccer club content and Corona-branded soccer gear. The showcased teams include Club de Fútbol América (Mexico City), Club Santos Laguna (Torreón, Coahuila), Club Deportivo Atlas (Guadalajara), Club de Fútbol Puebla (Puebla), Deportivo Toluca Fútbol Club (Toluca) and Club Necaxa (Aguascalientes).
Crown Imports LLC
Chicago, III.
Vita Coco Tropical Fruit
Vita Coco introduced its seventh flavor in collaboration with pop star Rihanna, the face of the company's advertising campaign. Tropical Fruit is an all-natural blend of coconut water, pink guava, orange, red dragon fruit and pineapple. The beverage contains five essential electrolytes, 15 times the potassium of a traditional sports drink, and 100 percent of the daily requirement of vitamin C, plus no fat or cholesterol and less sugar than an apple. Each 17-ounce package has a suggested retail price of $2.79.
Vita Coco
New York, N.Y.
Odwalla Super Protein Mango
Odwalla's new Super Protein Mango smoothie,
made from mango and banana purees and apple and orange juices, offers consumers a fresh way to recharge. Each 12-ounce bottle contains 20 grams of soy protein, 50 percent of the daily value of calcium and 150 percent of the daily value of vitamins B12 and B6. The use of non-dairy soy makes the smoothie a quality option for lactose-intolerant consumers. All single-serve Odwalla bottles are made from recyclable grab-and-go PlantBottle packaging.
Odwalla
Half Moon Bay, Calif.
(800) 639-2552