Winning the Backbar Battle: Other Tobacco Products are key to overall tobacco category growth

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Winning the Backbar Battle: Other Tobacco Products are key to overall tobacco category growth

10/20/2015

Date of webcast

Tuesday, November 17, 2015

Time & time zone

2:00 p.m. EST/1:00 p.m. CST/11:00 a.m. PST

Duration of webcast 

1 hour

Webcast abstract 

Winning the Backbar Battle: Other Tobacco Products are key to overall tobacco category growth

Other tobacco products (OTP) – which include cigars, smokeless, e-cigarettes, papers, pipes and loose tobacco – accounted for almost 5 percent of in-store sales and gross margin dollars in the convenience store industry last year, according to the 2015 CSNews Industry Report. Convenience store operators know that the OTP category continues to change at a rapid pace, presenting them with numerous tough decisions.

 

Join this free CSNews webcast for a penetrating look at the evolution of OTP and the ongoing innovation in the category with special guests David Bishop, Managing Director, Balvor, and Joe Teller, Director, Category Management, of Swedish Match. Teller will be providing the latest trends and insights in the OTP category, focusing on the ever-changing and highly competitive Cigar category. Innovation, packaging, manufacturer programs and new growth segments are driving this important category to new heights. Tune in for the latest news.

 

Bishop will share insights and perspectives derived from the Balvor Retail Composite benchmarks, focusing on key trends, including a look at the state of Moist Smokeless by price segment, the rise of Small Cigar Pouches, giving SNUs some added context, and the changing look of Electronic Nicotine Devices. He provide his thoughts on how these trends will likely influence retailer strategies going forward and, in turn, OTP profitability.

Register today! 

Tell us when registering what you are interested in having us discuss. We will incorporate your suggestions into this interactive webinar. If you're a convenience store retailer, you don't want to miss this event.

 

Presenting publication

Convenience Store News

Presenting sponsor

Swedish Match 

Presenters 

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David Bishop

Managing Partner

Balvor LLC

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Joe Teller

Director, Category Management 

Swedish Match

Moderator

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Don Longo

Editor-in-Chief

Convenience Store News 

 

REGISTER TODAY!