World of Produce Buyer’s Guides

Building off the faux chalkboard design aesthetic of its Marketplace Chalk produce signage line, Blanc Display Group introduces the World of Produce Buyer’s Guides. The vibrantly illustrated, durable 14 1/2-inch x 46 1/2-inch header cards provide valuable product information available for specific countries or ethnic categories including Hispanic, Asian, Mexican, French, Italian, Indian and Caribbean. Each header card category has optional, corresponding QR code insert sets that are scannable using a smartphone uploaded with a QR code reader. Once scanned, information tips on selection, storage, nutrition, recipes and more instantly appear, offering consumers a value-added experience and several reasons to buy more products, according to the company. Each header card is available for $85. The QR code insert sets range in price from $27.75 to $275.65, depending on the country category and quantity ordered.