Xtra Mart Convenience Stores to Carry Celsius Beverage

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Xtra Mart Convenience Stores to Carry Celsius Beverage

08/07/2009
DELRAY BEACH, Fla. -- Xtra Mart convenience stores will soon be carrying Celsius, a calorie-burning beverage at 150 convenience store locations throughout eastern New York, upstate New York and New England, the manufacturer reported.

“We are excited to add Celsius to our stores," said Rob Corona, director of purchasing at Xtra Mart in a released statement. "Xtra Mart strives to provide our customers with a wide selection of new and innovative products. We feel that Celsius will be a great addition to our product mix."

Xtra Mart will carry four Celsius flavors—sparkling Orange, sparkling Wild Berry and non-carbonated Green Tea Raspberry Acai and Green Tea Peach Mango. Celsius will be sold in singles and will be found in its "Healthy and Functional" cooler section, and the company will support Xtra Mart with radio ads in New York and New England markets where stores are located.

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