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Yesway Targets Oklahoma for Allsup's Growth

The banner is expected to reach 15 convenience stores in the state by the end of the year.
Angela Hanson
Logos for Yesway and Allsup's

FORT WORTH, Texas — Yesway is officially embarking on its plan to make Oklahoma the next area of expansion for the Allsup's brand. 

The convenience store retailer announced plans to significantly grow its presence in the state and operate at least 15 locations there by the end of 2024.

Two new Allsup's stores in Broken Bow and Thackerville, recently held grand opening celebrations, and two more are slated to open soon in Davis and Tushka. They join five existing Allsup's stores in Altus, Frederick, Guymon and Madill.

[Read more: Yesway Rolls Out New Payment Service for Fleet Drivers]

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The Thackerville Allsup's store is the company's first true interstate store, with the majority of the site's expected traffic coming off Interstate 35 due to its proximity to the WinStar World Casino, the convenience retailer said.

Three additional Allsup's stores in Elk City, Blanchard and Kiowa, will begin construction soon. The company expects to have 12 open Allsup's stores in Oklahoma by early summer.

Yesway first revealed its growth plans for Oklahoma in late December 2023, as Convenience Store News previously reported.

"We are looking to further expand in the state and are in search of additional sites," said Yesway Chief Real Estate Officer Thomas Brown. "With land we have under contract in Ardmore, Atoka and Okarche, and additional sites under consideration in Eufaula and McAllister, we expect to have a minimum of 15 stores in Oklahoma open and operating by the end of 2024.

"In Oklahoma, we realized that many of its towns were underserved with a good convenience store operator that is focused on customer service and providing quality product with a strong value proposition," Brown continued. "Customers have long requested Allsup's in those communities, and we are excited to bring our new stores there."

Outside of Oklahoma, Yesway recently opened a new Allsup's Express concept store in Denton, Texas, next to the University of North Texas (UNT) campus. The 3,000-square-foot bodega-style store operates 24 hours a day and focuses on serving the UNT community and students with an assortment of merchandise offerings tailored to meet their needs.

[Read more: Yesway Wins 2023 Top Women in Convenience Corporate Empowerment Award]

Fort Worth-based Yesway's c-store portfolio includes 435 stores in Texas, New Mexico, South Dakota, Iowa, Kansas, Missouri, Wyoming, Oklahoma and Nebraska. It operates primarily under the Yesway and Allsup's brands.

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