7-Eleven Brings Sustainability Efforts to Private Label Beverage Line
IRVING, Texas — 7-Eleven Inc. is focusing on plastic waste reduction and transportation efficiency with a packaging redesign for its 7-Select Replenish line of hydration beverages.
With the rollout of the new bottle design at 7-Eleven, Speedway and Stripes stores nationwide, 7-Eleven continues to prioritize sustainability while maintaining the quality and taste that customers know and love, the company stated.
The convenience retailer launched 7-Select Replenish in 2019. The redesigned bottles for 7-Select Replenish offer a host of benefits, including using less plastic both in the bottle itself and in the wrapping, resulting in an estimated annual plastic waste reduction of 104 metric tons, according to the retailer. Additionally, by optimizing the packaging, 7-Eleven can fit more cases per pallet, which will reduce the number of trucks required to keep stores supplied by nearly 25%.
"This redesign marks a significant milestone in our ongoing efforts to innovate and operate sustainably," said Marissa Jarratt, executive vice president and chief marketing and sustainability officer at 7-Eleven. "Not only does it allow us to reduce our plastic usage and streamline our logistics, but it also reflects our dedication to providing customers with products that align with their values."
Utilizing the redesigned bottle, 7-Eleven is releasing a limited-time flavor for 7-Select Replenish: Caramel Apple. The drink's profile is crisp, sweet apple blended with smooth caramel flavor to create an indulgent and refreshing product.
"This fall, we are inviting customers to embrace the changing seasons with the indulgent delight of Caramel Apple," said Nikki Boyers, vice president, private brands and emerging brands at 7-Eleven. "With its exciting blend of flavors, Caramel Apple embodies the spirit of autumn."
Irving-based 7-Eleven operates, franchises and/or licenses more than 13,000 stores in the United States and Canada. In addition to 7-Eleven stores, it operates and franchises Speedway, Stripes, Laredo Taco Co., and Raise the Roost Chicken and Biscuits locations.
7-Eleven is No. 1 on the 2024 Convenience Store News Top 100 ranking.
