Beverages

Newcastle Brown Ale will distribute four seasonal, limited-edition ales to select markets in 2011.

Industry targets Baby Boomers who don't want to slow down for a sales boost.

Mobil On the Run stocks anti-hangover shot, while Casey's offers energy chews.

The beverage company is bringing back three fan favorite flavors for a limited run.

V8 has entered the energy drink category with V8 V-Fusion + Energy drinks, a blend of vegetable and fruit juices plus natural green tea meant to refresh and energize.

Drink makers are hoping the channel can ease the pain of increasing commodity prices.

BODYARMOR SuperDrinks are an all-natural, balanced blend of coconut water, antioxidants, vitamins, amino acids and electrolytes aimed at consumers with active lifestyles.

Customers received free gas and Skinny Water to celebrate the companies' distribution and promotional agreement.