Beverages

Celebrity endorsements and commercial spots during reality shows highlight 6 Hour Power and Xtra Energy shots.

Michiel Herkemij brings experience in the international beverage arena, including tenure as president and CEO of a beer manufacturer in Mexico.
 

Guinness & Co. announced the launch of its new Black Lager, rolling out across the U.S. in September.

Kingfish Spirits has expanded its popular CREAM brand flavors with Strawberry Cream.

Neal Robinson, head of global projects, was a 25-year veteran of the company.

Product rollout will coincide with a new Call of Duty video game promotion.

Australian brewer will return at least $500 million to shareholders, which should make SABMiller increase its takeover bid, at the least.

Beverage company looks to educate store operators on SKU placement of its products.