The BIC® Lighter Flicktacular program is continuing into 2014, providing an exciting way for the brand and retailers to engage with loyal BIC Lighter consumers! From October 21, 2013 through November 20, 2013, BIC Lighter Facebook fans were given the opportunity to vote on their favorite lighter designs from various series. The winning designs will be available from April through September with a new, limited-time-only Flicktacular logo and unique code that can be entered online for a chance to win great prizes daily. Each code submission also enters the consumer into the grand prize drawing! Social media programs surrounding the Flicktacular promotions are creating excitement and demand for these special lighters, which are made in the USA. Retailers can take advantage of this offer with a three-tier display and in-store communication. For more information, contact BIC USA Inc. at (800) 546-1111 ext. 2461, or visit biclighter.com.