Labatt USA, Barstool Sports and Spittin' Chiclets, a hockey podcast, have joined forces to launch Big Deal Brewing. The collaboration is described as a refreshing, high-quality beer for hockey fans and beer drinkers alike. The first beer under the Big Deal Brewing umbrella will be Big Deal Brewing Original Golden Ale, a super-premium golden ale. Labatt USA and Barstool Sports have been marketing partners since 2019 and have focused a lot of their brand activation efforts around the Spittin' Chiclets franchise. Big Deal Brewing Original Golden Ale will be available in select cities in the United States and Canada this fall.