Cheez-It Bold & Extreme Flavors

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Cheez-It Bold & Extreme Flavors

The Cheez-It brand of crackers launches two new on-trend flavor profiles into the convenience channel with Cheez-It Snack Mix Sriracha and Cheez-It Grooves Hot & Spicy. According to maker Kellogg Convenience, bold and extreme flavors represent the fastest-growing salty snacks in convenience stores, followed by cheese flavor. The two new varieties join existing convenience channel products, like Cheez-It Original, Cheez-It Duoz Cheddar Jack/Baby Swiss, Cheez-It Snack Mix Original, and Cheez-It Grooves Zesty Cheddar Ranch.