Chester’s Express Program
Retailers can select the smaller footprint and simplified menu.
Making its debut at the 2015 NACS Show, the Chester’s Express program has a smaller footprint and features a simplified menu of bone-in chicken, tenders, breakfast biscuits, sides and more. The program is intended to make operating a Chester’s location easier, according to the company. Through the new program, retailers and operators have access to turn-key development assistance, a comprehensive library of simple and instructive training videos, customized marketing toolkits and ongoing operations support.