Coca-Cola Freestyle Redesign

Coca-Cola Freestyle has undergone a merchandising redesign as part of a broad campaign to refresh the brand. Modern graphics now emphasize the benefits the fountain beverage dispenser offers, including consumer empowerment for variety and personalization through endless possibilities, and choices in beverage categories not previously available on fountain dispensers. The new merchandising design encourages consumers to “enjoy a favorite” or “discover something new,” and creates a vibe for Coca-Cola Freestyle that is current, fun and cool, while highlighting Coca-Cola’s proprietary brands, the company noted. The graphics also incorporate a proprietary “Coca-Cola Freestyle heritage” glass only associated with Coca-Cola brands, as well as an updated logo that puts a heavier weight placed on the word “Freestyle.”