Consumer Insights

One-third of grab-and-go customers are very or extremely familiar with the metaverse.

The top values driving purchasing decisions include companies' attention to sustainability practices, community impact around food access, and treatment of employees.

The convenience retailer drops prices below $4 through July 4.

Shoppers want easier options for loyalty program enrollment from the brands they engage with.

Instagram tops the list of preferred social platforms for in-app purchases.

C-store shoppers are slightly more devoted to a particular location vs. a specific brand.

Shoppers give c-stores solid performance ratings, but there is room for improvement.

Convenience Store News’ 13th annual consumer study reveals that it is more important than ever for convenience stores to meet the evolving needs of shoppers.