Counting Calories

The convenience store industry has been making an effort to add healthy offerings to the product mix, and new research shows that’s the right move. Among a sample of 589 c-store shoppers recently surveyed by Carbonview Research, a sister company of Convenience Store News, only 9.5 percent said they are not influenced at all by product labels like low/no fat or gluten-free. What makes this even more important is slightly more than half of these consumers say they buy food or beverages at a c-store at least two to three times a week.

Label Conscious

Convenience store shoppers who say they try to maintain a healthy diet and lifestyle are especially label-conscious. Only 6.9 percent of such shoppers say product labels have no effect on their buying habits.