Doritos "Blaze the Beat" Competition
In the new "Blaze the Heat" campaign, Doritos Blaze and Busta Rhymes are searching for the newest hip-hop star. Busta Rhymes serves as a coach and mentor, and teamed up with producer Terrace Martin and All Def Music to create the Doritos "Blaze Beat" hip-hop track, made entirely from heat- and spice-inspired items. Fans can submit their own original lyrics over the Blaze Beat at doritosblazethebeat.com and also view who has the hottest tracks. After submissions close Aug. 17, Busta Rhymes and his team will select five finalists to hit the stage at the Life Is Beautiful Music & Art Festival pre-party in Las Vegas Sept. 20. From there, Busta Rhymes and his team will choose one winner who will be crowned the Blaze the Beat champion and receive a $50,000 grand prize.