Dos Equis College Football Sweepstakes
Dos Equis returns this college football season as the official beer sponsor of the College Football Playoff. With a promotion that will run August through December, Dos Equis is giving football fans and beer drinkers the chance to win tickets to the College Football Playoff National Championship in January 2019. The integrated marketing program will feature “The Interesante History of College Football” in 15- and 30-second TV spots starring college football legends Steve Spurrier and Les Miles. Activation off- and on-premise will include displays, cross-merchandising partnerships with Dr Pepper and Eckrich, limited-edition packaging, and localized point-of-sale featuring college football artifacts and local colors to resonate with consumers in key markets.