Dos Equis "The Perfect Beer for the Perfect Bracket" Promotion

Press enter to search
Close search
Open Menu

Dos Equis "The Perfect Beer for the Perfect Bracket" Promotion

College basketball fans have the chance to win $2 million during March Madness.
Dos Equis 'The Perfect Beer for the Perfect Bracket'

With March Madness around the corner, Dos Equis is challenging NCAA college basketball fans to enter the perfect bracket for a shot to win $2 million. The imported Mexican beer brand will run a multichannel promotion in February and March, inviting consumers to text XXBRACKET to 77000 and enter their bracket predictions on a custom microsite. One grand-prize winner will collect $2 million if he or she correctly predicts the winners of all 63 March Madness games. The promotion will be supported by point-of-sale materials for display enhancement, including pole toppers, standees, tuck cards and cooler decals.