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Fiji Water Redesign

Brand changes its iconic bottle for the first time in 10 years.

For the first time in 10 years, Fiji Water changed the look of its iconic bottle by redesigning the label. The new look showcases the story behind the brand. Each size of Fiji Water (330-milliliter, 500-milliliter, 1-liter and 1.5-liter) now features the new front label, plus six new back labels each reflecting one distinct aspect of Fiji Water’s journey from cloud to bottle. 

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