Kellogg’s 2018 College Hoops Promotion
Kellogg’s 2018 College Hoops Promotion will give five lucky fans and their friends an opportunity to travel to San Antonio, Texas, and play in a celebrity basketball game. This year's promotion expands fan appeal by including more Kellogg’s snacks in the program, including Rice Krispies Treats, Famous Amos, Pop-Tarts, Pringles and Cheez-It. The Kellogg's 2018 College Hoops Promotion connects consumers’ passion for sports with their passion for their favorite snacks, according to the company. In addition to on-pack promotion, the program includes college and celebrity partnerships as well as eye-catching point-of-sale 2018 College Hoops shippers.