Limited-Edition "The Walking Dead" Mountain Dew
AMC and Mountain Dew announced a new partnership timed to the upcoming eighth season of "The Walking Dead." The partnership includes "The Walking Dead" branding on-pack and in-store, and character images on more than 100 million individual Mountain Dew products. The limited-edition packaging, which features iconic show character images of Rick Grimes, Michonne and Daryl Dixon, is available on all single-serve 20-ounce bottles and 12-ounce 12-pack outer cases of Mtn Dew, Diet Mtn Dew and Mtn Dew Pitch Black. The items are being sold this fall, while supplies last. The partnership also includes the launch of a new "The Walking Dead Encounter" augmented reality app that allows consumers to experience some of the show's most iconic zombie walkers in their own real-world environments and then share the interactions via social media.