NESTEA Gets a Makeover Centered on SimplicityNew campaign spotlights brand's "Less Is More" philosophy. Millennials Are the '& Generation'They value experiences as much or more than products. These 10 Factors Drive Loyalty Program Satisfaction Consumer needs, brand experience play key roles. Study: Branded Value Enhances Consumer Engagement Umbrella includes gift cards, app payment, loyalty points. Sinclair Testing New Features for DinoPay App PetroZone mobile commerce platform provides the foundation. 7-Eleven Kicks Off Slurpee Season With #BYOCupDay Any-size "cup" can be filled for $1.50 May 19-20. RaceTrac Kicks Off Its ‘Hottest’ Summer Marketing Campaign Campaign steps outside traditional media. Pilot Flying J Creates Chief Experience Officer Position Whitney Haslam-Johnson will lead marketing innovation moves. Cumberland Farms Launches Its Biggest-Ever Coffee Ad Campaign Targets competitors' high prices, inconvenient lines. BP Adds Ease to Driver Rewards Program Members can link up to five credit cards to their account. First Previous 115 116 117 118 119 Next Last