Motiva Expands 76 Brand Into Florida
In 2018, Motiva doubled its 76 brand sales team and strengthened its supply position to target key markets, including Florida. It maintains a 99-percent supply reliability performance on gasoline, and its wholesalers can access loading and systems support through the company's in-house Loading Support Services Help Desk 24 hours a day, seven days a week, the company said.
"I've been working with fuel wholesalers in the southeastern US for more than 20 years," said Jim Mills, Motiva's 76 territory manager. "There is a great deal of passion and a lot of fond nostalgia for the 76 brand in this part of the country. Many wholesalers are excited to see Motiva bring it back to the region."
Houston-based Motiva refines, distributes and markets petroleum products throughout the U.S. Under exclusive, long-term brand licenses for the Shell and 76 brands, Motiva's marketing operations support more than 5,000 retail gasoline stations.