Natural Light Packaging Redesign

Natural Light beer rolled out a new packaging nationally that features an updated logo and new tagline. The redesign goal was to maintain its signature red, white and blue look while making the packaging more clean, bright and eye-catching on shelves to attract new drinkers, according to parent company Anheuser-Busch. The packaging features an enhanced Anheuser-Busch logo to celebrate the brand's heritage, as well as the tagline "Brewed in America." The Natural Light packaging redesign is first refresh since 2010, and only the sixth packaging design since the brand launched in 1977.