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New Face of Bazooka Bubble Gum

Popular comic strip character Bazooka Joe gets a modern makeover.

Bazooka Joe, the well-known face of Bazooka Bubble Gum, has a new look. His makeover includes a new stylish, modern version of his jeans, T-shirt and baseball cap ensemble. According to The Topps Co.’s Bazooka Candy Brands, this new Bazooka Joe is the final step in a successful multiphased brand refresh. To develop Bazooka Joe's new look, four artists created more than 100 potential looks and for 16 weeks, fans were invited to vote for their favorite. More than 100,000 votes were cast. To celebrate the refresh, the new Bazooka Joe and his friend Mort will be spotlighted in comics, games and activities in Bazooka Bubble Gum packs starting later this year.

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