Paytronix Rewards Platform
The Paytronix Rewards Platform aims to give convenience store operators a greater understanding of their customer base, motivate increased visits and spending, and further differentiate brands in highly competitive markets. Through a new partnership with fuel rewards company Drop Tank, the Paytronix Rewards Platform now integrates with Gilbarco Passport, NCR Radiant and Verifone Commander point-of-sale (POS) systems. These POS integrations provide three unique reward program benefits:
- Enhanced customer experiences through accrued rewards redeemable in real time at the POS;
- Increased customer engagement through geofencing, SMS and email messages triggered by POS transactions and activated by a proprietary rules engine to deliver relevant messages; and
- Time-saving workflows using campaign tools that enable the c-store operator to target members by actual visit and spending behavior, predicted spending and visit behavior, in addition to the usual demographic data.