Peace Hard Tea
The bottled tea brand gets an adult beverage makeover courtesy of Molson Coors.
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Molson Coors, in partnership with The Coca-Cola Co., will launch Peace Hard Tea in September 2023. Capitalizing on the hard tea trend, the company said the new brand will build on Peace Tea's existing fanbase while bringing in additional legal drinking-age consumers. The Peace Hard Tea line will debut with three flavors — Freedom of Peach, Really Really Razzy, and More Peace More Lemon — each clocking in at 5 percent ABV. At launch, the drinks will be available in 24-ounce single cans in select U.S. regions.
