Pilot Launches Music-Themed Campaign & Giveaway
KNOXVILLE, Tenn. — Pilot Flying J is partnering with musicians Drew and Ellie Holcomb, RaeLynn, Bryan Martin, Christone "Kingfish" Ingram and The National Parks to launch a new summer music campaign, "On Tour with Pilot."
The multiweek social media campaign will feature numerous giveaways, prizes and exclusive stories from the road, with the goal of bringing fans closer to the music and artists they love, the company said.
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"Pilot fuels the joy of drivers of all kinds, filling them up, keeping them going and helping make the most of their journey wherever it leads them," said Adrienne Ingoldt, chief marketing officer at Pilot. "Music is at the heart of any great road trip bringing excitement to every turn. We partnered with these incredible musicians because they embody the same love of the road we see in our guests."
The campaign begins with a five-week giveaway series, starting on July 8. From now until July 12, fans can go to Pilot's Instagram page for a chance to win $3,000 to use toward concert tickets for their favorite artist.
By following select artists on their Instagram accounts in the following weeks, participants will get new opportunities to win even more prizes, including two VIP concert tickets and a meet-and-greet with Martin or Raelynn; four autographed prize packs from Ingram; and two VIP concert tickets, including a pre-show Q&A and performance, from The National Parks.
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In addition to the prizes and giveaways, Pilot will feature exclusive content highlighting the artists on Instagram. In a video series titled, "Stories from the Road," viewers will enjoy a behind-the-scenes glimpse into their lives on and off the road and the stories behind their music.
A full list of rules for the sweepstakes may be found here.
The Pilot and Flying J travel center network — a wholly owned subsidiary of Berkshire Hathaway — includes more than 750 locations in 44 states and six Canadian provinces with more than 790 restaurants, 77,000 truck parking spaces, 5,500 deluxe showers, 6,300 diesel lanes and truck maintenance and tire service with Southern Tire Mart.