Red Bull Sugarfree Editions
Purple Edition and Lime Edition will launch in January.
Red Bull will launch two sugarfree options in January: Red Bull Purple Edition Sugarfree, which features the taste of acai berry, and Red Bull Lime Edition Sugarfree, which tastes like limeade. The introduction of these sugarfree beverages provides consumers with the choice of sugar vs. no sugar content, especially for those looking for flavor and low-sugar offerings, Red Bull stated. Also in January, the company will add this summer’s limited-edition Red Bull Summer Edition Kiwi Twist as a permanent SKU called the Red Bull Green Edition. The energy drink features the taste of kiwi apple.
