ShelfPoint Dynamic Shelf Solution
With built-in emotional artificial intelligence capabilities, shelfPoint is the industry's first dynamic shelf solution, according to supplier Cloverleaf Media. The product features high-definition LCD strips across the entire shelf that can display visual marketing campaigns and are designed to convert shoppers based on their level of engagement with the product on display, and distance. ShelfPoint also has optical sensors that gather key shopper demographic data, and emotional intelligence technology to read shopper's facial expressions and sentiment. Additionally, the solution is equipped with its own cloud-based insights platform that enables it to stay attuned to the needs of the retailer and/or brand; and its own media player and cellular connection that enable it to operate outside of a retailer's IT infrastructure.