Spider-Man Themed Campbell’s Soups
Fans voted for their favorite label design via social media.
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Campbell Soup Co. is teaming up with Disney Consumer Products and Marvel Entertainment to bring web-slinger superhero Spider-Man to its soup cans this fall. The introduction of the themed labels comes on the heels of the recent Marvel’s Ultimate Spider-Man vs. Sinister launch on Disney XD. Fans had the opportunity to vote via social media for their favorite can design, choosing between the Ultimate Spider-Man Series and the Classic Spider-Man Series. The winning label design will hit store shelves nationwide this fall. The soup inside is made with intricate, die-cut pasta figures and does not contain added MSG, nor artificial flavors or colors.