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Stewart's Shops Beer Earns Private Label Honors

The retailer's Mountain Brew beer returned in February after a five-year pause.
Angela Hanson
Mountain Brew beer

SARATOGA SPRINGS, N.Y. — Stewart's Shops' fan-favorite Mountain Brew beer brand is gaining recognition outside the convenience store channel. 

The Wall Street Journal recently named Mountain Brew as a private label beer to try, calling it "a refreshing new recipe." The outlet noted that Stewart's is among a growing number of retailers "that work closely with craft breweries to produce compelling beers that deliver both value and taste."

[Read more: Stewart's Shops to Divest Five C-stores]

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The Upstate New York-based retailer teamed up with craft brewer Paradox Brewery to bring back Mountain Brew beer earlier in 2025 after a five-year pause, as Convenience Store News previously reported. North Hudson, N.Y.-based Paradox Brewery is a certified veteran-owned, independent craft brewery in the Adirondack Mountains. According to its website, it is "dedicated to brewing innovative, high-quality beer that embodies the spirit of adventure and the purity of our surroundings."

The crisp Mountain Brew lager is available in 19.2-ounce cans at Stewart's Shops locations for $2.19 per can or two cans for $4.

"It is an honor that Mountain Brew has been recognized by the Wall Street Journal," said Bill Majewski, Stewart's marketing director. "I think the secret to our early success is that we found a way to produce a fresh and local beer that also has a great taste and great value for our customers."

Stewart's Shops goal in brewing a new private label beer was to create a great product with a great value, the company said.

"Mountain Brew is a great example of a fun nostalgic product and maybe the world could use a little more fun and nostalgia right now," said Stewart's Shops president Gary Dake upon the brew's re-release.

Saratoga Springs-based Stewart's Shops more than 350 c-stores across New York and southern Vermont.

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