Tom's of Maine introduces two innovations: PureActiv Solutions Teeth + Gum Health Toothpaste and Complete Protection Deodorant. Made with naturally derived ingredients, PureActiv is formulated with purified zinc and sea salt, which helps deliver a deep clean daily, according to the company. The Complete Protection Deodorant has 24-hour odor and wetness protection. It comes in a 2.25-ounce size, while the PureActiv toothpaste is available in 4-ounce tubes. Both products retail for $6.99 each.