Twice Daily Experiences Sales Lift With Expanded Digital Platform
NASHVILLE, Tenn. — Twice Daily is seeing a sales lift thanks to the expansion of its digital engagement platform.
The convenience store retailer achieved a 225% increase in sales dollars since it added Paytronix Order and Delivery, and a custom mobile app to its preexisting Paytronix-powered loyalty program. The recent digital engagement platform expansion supported the launch of Twice Daily's Made to Order customizable food and beverage program.
The Twice Daily and White Bison Rewards app integrates Paytronix Loyalty with Online Ordering for a streamlined guest experience that makes it easier to receive special offers, track rewards or order everything from coffee and bakery goods to made-to-order sandwiches and burritos.
Between Jan. 23 and Dec. 22, 2023, Twice Daily experienced:
- 225% increase in sales — The combination of loyalty and online ordering has increased both spend and frequency.
- 55% monthly lift in orders — A growing online ordering program enables Twice Daily to meet customers where they are, creating additional purchase occasions.
- 95% increase in unique customers — Twice Daily's order-ahead is acquiring new customers in the name of convenience.
"Twice Daily's proprietary food service offering is a focused differentiator. We want people to know that they can get quality food from Twice Daily that's on the same level as [quick-service restaurant] options," said Jackson Tolk, loyalty and mobile app manager, Tri-Star Energy, parent company of Twice Daily and White Bison Coffee. "Paytronix Loyalty has helped us deliver targeted offers that meet our guests' needs. Linking online ordering with loyalty makes the whole buying process seamless and has substantially helped increase sales."
[Read more: Twice Daily Unveils Refreshed Loyalty App]
Newton, Mass.-based Paytronix is a cloud-based digital guest engagement platform for the hospitality industry. Its unified platform provides loyalty programs, online ordering, gift cards, branded mobile applications and strategic insights to more than 1,800 leading restaurant and convenience store brands.
"Down the road, people will buy everything on their phones, and if convenience stores haven't prepared, they'll wish they had," said Jeff Hoover, director of c-store strategy and analytics at Paytronix. "Brands like Twice Daily are discovering that the attachment rate with loyalty for online ordering is extremely high. Most people will opt-in, even if it's just to have their order remembered for the next time or if there's a free product available for ordering online through the loyalty program. But it's not so much about loyalty. It's just about being connected and knowing as many of your customers and as much about them as you can fairly."
Founded in 2000, Nashville-based Tri Star Energy owns and operates more than 200 c-stores and supplies fuel to wholesale trade channels in 17 states. Besides Twice Daily, its c-store banners include Sudden Service, Southern Traders, Little General and Maverick Quick Shop.
Tri Star also owns 20 White Bison Coffee shops throughout Tennessee and Alabama, and supplies fuel to retail dealers in Tennessee, Kentucky, Georgia, North Carolina, Florida and Alabama.