This year’s study shows that 61 percent of millennial respondents have purchased prepared food at a c-store in the last month, with sandwiches, pizza and hot dogs proving to be the most popular. However, millennials are more or less split when it comes to whether or not they prefer made-to-order food (45 percent) or prepacked/grab-and-go items (43 percent).
What might surprise c-store retailers is that among the services millennials use at c-stores — from mobile ordering (2 percent) to home delivery (2 percent) to pickup lockers for Amazon and UPS (4 percent) — the most popular service used is an onsite ATM. Forty-one percent of millennials said they use ATMs at c-stores, compared to 25 percent in other generations.
Look in the February issue of Convenience Store News for more findings from our exclusive 2018 Realities of the Aisle consumer study.