White Owl Brand Redesign
Emphasis is on heritage, innovation, flavor and quality.
White Owl Cigar initiated a brand redesign that includes new packaging, which will arrive in stores in January. The packaging redesign emphasizes the White Owl brand’s heritage, innovation, flavor and quality, according to the company. Packaging modifications will include eye-catching bold pouches that prominently feature a new White Owl logo, highlight the product’s “slow burn,” draw attention to each specific flavor variety, and call out the brand’s competitive pricing. White Owl Cigar also launched a product website, www.whiteowlcigar.com. The site provides consumer and trade partners with an easy-to-navigate platform for all White Owl products and highlights the latest limited-time offers.
