7-Eleven Teases Mystery Doughnut in Time for April Fool's Day
IRVING, Texas — 7-Eleven Inc. is cooking up a sweet surprise with the return of the retailer's limited-edition April Fools' Month Mystery Donut.
Customers are invited to take a wild guess at the flavor of the pastry, available at participating 7-Eleven, Speedway and Stripes convenience stores throughout the month of April.
Whether customers are craving a classic flavor or feeling adventurous, the Mystery Donut promises to spark curiosity and excitement. The Bismark-style doughnut contains a closely-guarded secret; one bite could reveal a sweet treat or an unexpected flavor twist, but the experience is guaranteed to be unforgettable, 7-Eleven said.
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"Every April, we like to add a little mischief to our bakery offerings with the Mystery Donut as an unexpected twist that's all about surprising our customers in the spirit of April Fool's Day," said Brandon Brown, senior vice president, fresh foods at 7-Eleven. "It may seem like a prank, but it's no joke! This mystery donut is hitting stores, offering a fun and unexpected treat to shake up your day!"
Ahead of the doughnut's arrival, customers can enjoy $1 deals on select snacks, drinks and treats during "Dollar Days" until March 31.
Additionally, 7-Eleven is giving customers the chance to win $5,000 daily through the 7-Eleven and Speedway apps through the end of the year. Loyalty members only need to shop, scan their rewards app and play the in-app game for a shot at $5,000, with fan-favorite items like like Slurpee and Big Gulp drinks, Big Bite hot dogs and fuel-ups granting extra gameplays.
Headquartered in Irving, 7-Eleven operates, franchises and/or licenses more than 13,000 stores in the United States and Canada. In addition to 7-Eleven stores, the company operates and franchises Speedway, Stripes, Laredo Taco Company, and Raise the Roost Chicken and Biscuits locations.
7-Eleven is also a two-category winner in Convenience Store News' inaugural Category Excellence Awards program, along with its supplier partners.