ARKO Outlines Transformation Plans
"We expect that this investment will support our efforts to grow share in expanding markets and maintain our competitive positioning in more stable markets," the chief executive said.
In partnership with a national consulting firm, ARKO will develop and execute a pilot program to improve its customer experience and value proposition, with plans to expand the refined offering across the company's larger store network.
Additionally, the retailer aims to fully leverage its multisegment operating model through more active conversion of retail stores to dealer sites within its wholesale segment to improve profitability.
[Read more: ARKO Firms Up Growth Strategy With Oak Street Deal Extension]
According to Kotler, the company has converted more than 40 retail stores to its wholesale network over the past three years. The conversion of the c-store sites is due to ARKO's belief that these locations "will deliver more profitability as dealer sites" and provides the opportunity to "significantly reduce" the sites' operating expenses and corporate general and administrative expenses.
"Over the past decade, our focus has been acquisitive as we have scaled to become one of the leaders in the convenience store industry. We now believe it is the right time to leverage our unique multisegment operating model to unlock the embedded value more fully within our retail store network," Kotler said.
ARKO, the parent company of GPM Investments LLC, has closed on 26 acquisitions over the past 10 years.
On the Retail Front
As consumers continue to face inflationary pressures, ARKO is aggressively positioning itself to navigate these near-term headwinds as the company continues to believe in the longer-term opportunities offered by the resilience of the c-store industry, Kotler emphasized.
Merchandise margin grew approximately 180 basis points to 32.5%, supported by key marketing and merchandising initiatives. They are:
1. Growing sales in core destination categories. The company's core destinations include packaged beverages, candy, salty snacks, packaged sweet snacks, alternative snacks and beer.
2. Using the fas REWARDS loyalty program to develop and strengthen the relationship with customers. ARKO is gearing up for the launch of its annual "100 Days of Summer" promotion, which is available to fas REWARDS members across its footprint.
3. Expanding its packaged and fresh food offering. In addition to the recent launch of a new pizza program in which fas REWARDS loyalty members can purchase a premium, 12-inch pizza fresh or frozen for $4.99, the convenience retailer is gearing up for the relaunch of its hot dog and roller grill program anchored by Nathan's Famous as its new supplier. Additionally, the retailer brought bakery items to an additional 105 stores.