Bazooka Sugar Free Gum
Bazooka Candy Brands introduces Bazooka Sugar Free to the confectionery space. The sugar-free gum is packed with the classic Bazooka Bubble Gum flavor, and is accredited by the American Dental Association. Bazooka Sugar Free comes in multiple formats, including the “to go cup” that contains 60 pieces of the gum and includes a pullout comic featuring a variety of games and puzzles. Bazooka Sugar Free also comes in Disney’s “Frozen” and Marvel’s “Avengers” varieties. The slim tubes come with 22 pieces of gum in two classic flavors: Original, featuring Captain America from the Avengers, and Blue Razz, which features Anna and Elsa from “Frozen.” A national, integrated marketing and promotional campaign supporting Bazooka Sugar Free includes a fun, animated television spot called "Little Piece, Big Flavor."