Bud Light Redesign

Bud Light will unveil a fresh, new look in 2016 — the first major overhaul of the brand's visual identity in eight years. The redesign will include a reimagined Bud Light logo, along with contemporized primary and secondary packaging, as part of a larger brand evolution underway at Bud Light. The brewer will also bring back its historic trademark “AB” crest, which hasn’t been used on Bud Light packaging since 2001. The redesign aims to emphasize the attributes that established the brand as the country’s most popular beer, including premium ingredients; care in brewing; a crisp, clean finish; and a smooth drinkability, according to Anheuser-Busch. The new look will roll out nationwide in cans and glass and aluminum bottles in early spring 2016.