Budweiser State Bottles & Cans
As part of the brand's latest evolution of its summer packaging, Budweiser bottles and cans are now available emblazoned with the names of 11 states. Available through the end of September, Budweiser's new look celebrates the local states where Budweiser and its breweries call home. The packaging is specific to California (featuring two Budweiser breweries), Colorado, Florida, Georgia, Missouri, New Hampshire, New Jersey, New York, Ohio, Texas and Virginia. Each state package features custom copy changes inspired by each local backdrop, including: "Budweiser" on cans and bottles being replaced with the state name; the center medallion "AB" monogram updated with state initials; "King of Beers" swapped to include each individual state motto; and "Anheuser-Busch Inc." replaced with each state nickname. Unique radio spots will air in each market featuring local Budweiser brewmasters and/or the brewery's general managers.