Mobile Marketing

New flavors debut this summer season.

National convenience store chain partners with gamers to promote new Slurpee.

Pepsi-Cola North America is launching Tava, a line of no-calorie, carbonated beverages, with an unconventional marketing campaign that includes a product Web site, www.tava.com, banner ads, promotions and sampling events instead of TV and print ads.

Proprietary energy drink line targets tattooed young Americans.

Discounts earned on all purchases now.

Global advertising program will debut in the U.S. on Sept. 30 and internationally on Oct. 5.

Customers "text to win" seven prizes each worth $100 in free gas.

Summer promotion uses Internet marketing, sampling.