Catalina Segment-Targeted Digital Coupon Solution

Catalina, the personalized digital media company, introduces a new purchase-based digital coupon solution called Segment-Targeted Load to Card (SL2C). Catalina leverages scaled shopper insights to deliver targeted offers to shoppers based on their past purchases, with the SL2C solution combining data-driven targeting and massive scale. Marketers can choose to target just their own brand buyers with tiered offerings and purchase requirements based on historic buying behavior, or all shoppers in a category, including those who have never bought the brand. SL2C can be used as a standalone program or augment other in-store Catalina campaigns and shopper marketing programs.